Bébé Bob

How can storytelling and cocktails bring new audiences to one of Soho’s favourite restaurants?

Bébé Bob is the creation of serial food entrepreneur Leonid Shutov, and sister restaurant to the legendary BobBob Ricard restaurant, which has been operating in London’s Soho since 2008.

Bébe Bob was launched with the intention of appealing to a younger crowd than its sibling, thereby broadening and future-proofing the appeal of the group as a whole. But, with the close proximity and similar experiences across the two venues, Bébé Bob was struggling to assert itself as a destination in its own right.

Our objective was to develop the bar experience and program of Bébé Bob to create a stronger identity and increased appeal appeal that engages a broad, younger demographic. We wanted to take Bébé Bob beyond being a special occasion venue, into a cocktail destination venue.

Our Approach

We began with an in-depth analysis of the Bébé Bob brand, core messaging and guest experience to create an authentic partnership that resonates across both brands. Comprehensive understanding of the teams ways of working to ensure that the menu perfectly assimilates into existing service. The creation of a Mr Lyan signature menu strengthened the experience and identity of the Bébé Bob brand. We designed 360° training that encompassed cocktail production through to Mr Lyan’s approach to curating unique guest experiences.

Impact

Following launch, year-on-year cocktail sales doubled for the quarter, also:

A 13% year-on-year increase in topline revenue
Press pickup in titles such as Forbes, HotDinners, The Upcoming and Luxury London
A huge increase in social media engagement pre and post the partnership, including +41% followers, +666% profile visits, 746% link taps

“We were very excited to see Ryan among our early regulars at Bébé Bob, so when our thoughts turned to bespoke cocktails we could not think of anyone better than Mr Lyan Studio to approach for collaboration.

It has been incredibly exciting working with the world’s leading authority on cocktails and we can’t wait to share the results with customers old and new.”

Leonid Shutov. Founder, Bébe Bob & BobBob Ricard